Then the question arises: Outlet where’s the content on the outlet store? Not there yet? That’s not so bad, there’s a dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s too big for the boot? Or too small? Short sentences in the outlet, too many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client who's unhappy for a reason is a problem, a client who's unhappy though he or she can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. Its content strategy has gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design in Best Outlet Store? No typography, no colors, no layout, no styles, all those outlet things that convey the important signals that go beyond the mere textual in the outlet, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues in the outlet store that also have visual and emotional appeal to the reader. Best Outlet is Here.